For my Typography 3 rebranding project, the assignment was to select a landmark I had personally visited and develop a comprehensive new brand identity for it. I chose Coronado Island in San Diego, California, a location rich in history and distinct charm . My strategic approach was to capture and modernize Coronado's unique blend of idyllic coastal beauty, historic elegance (symbolized by the iconic Hotel del Coronado), and its vibrant community spirit.

This involved creating a fresh brand identity, including new logos that reflected these core attributes. Beyond the foundational visual elements, the project encompassed a range of deliverables designed to showcase the new brand in practical application, culminating in the development of a working microsite to demonstrate the brand's digital presence and user experience .