DoorDash Data Driven Campaign

My objective was to create a data driven campaign for a company.

DoorDash daytime orders generally see significantly higher volumes compared to nighttime orders, however, late-night snacking trends are showing an increase in orders between midnight and 5am, indicating a growing demand for nighttime deliveries.

My strategy is to get 21+ Gen Z who have an active nightlife to make Door Dash their weekend wingman by showing how it supports their entire “night-out” lifecycle because Doordash is there for their good bad and the ugly.