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Typography Card Deck

October

2024

The project brief was to design a complete deck of playing cards, a challenge I approached by conceiving a unique integration of key typography vocabulary with the dynamic world of the four Grand Slam tennis tournaments.

My strategic intent was to transform a familiar object, a deck of cards, into an engaging and aesthetically rich educational tool.

The insight driving this concept was the potential to illustrate typographic principles by associating them with the distinct identities, visual language, and inherent precision of each Grand Slam.

The core strategy involved assigning each of the four suits to a specific Grand Slam tournament, providing a structured and thematic framework for the entire deck.

This allowed for a nuanced design approach where the typographic vocabulary chosen for each card was not merely displayed but thoughtfully integrated with visual cues and motifs representative of that particular tournament be it its iconic color palette, court surface texture, or symbolic representations of its unique character.

For example, the design for the "Wimbledon" suit might incorporate classic serif typefaces and visuals evoking grass courts, while the "Roland Garros" suit could feature typographic elements alongside clay court imagery.

This careful combination of typographic elements with tennis-themed visuals was a deliberate strategy to create a cohesive and immersive experience, making the learning of typography both accessible and aesthetically pleasing.

The resulting deck is designed to be both a functional set of playing cards and a subtly educational piece, demonstrating how creative design can bridge disparate fields to create a novel and memorable product.

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